
As part of my work at Kennon Green Enterprises overseeing our various investments, I read a lot of research reports and talk to the staff about how we can implement them to the benefit of our shareholders.
It may not be obvious at first, so to give you an example of how this reading can pay dividends for our investments, consider the “contrast principle” in psychology. Dave Thomas perfected this at Wendy’s. Mr. Thomas placed a triple cheeseburger...